The change-up will see the outgoing JOOF V.2 imprint replaced by JOOF Mantra, bringing for the first time a Psy-trance-specific imprint to the label bloc. It will also see the creation of JOOF AURA, which will focus solely on deeper, more open-plan material. The change is thereby said to make way for JOOF recordings to concentrate solely on out-and-out “high quality Trance music”.
With the emphasis that the music, rather than the musician defines the label, it has been made clear that producers who produce ‘across the borders’ will move between the different JOOF imprints, inline with the tone and nature of the individual tracks.
In a statement that was released via his Facebook page, John 00 Fleming explained the move to expand his label:
The last few years have been exceptional for JOOF Recordings, as the label grows at a pace faster than we can keep up with. The amount of high quality music we’re discovering is becoming overwhelming, so much so that we were at full capacity with releases, in some cases having one every week. This is a position that I didn’t want to get myself in – we never treat the label like a factory, with a conveyer belt of releases. We take care with each and every one
Further elaborating on the need for expansion, John said:
JOOF Recordings also reflects where I’m at musically and being a DJ that’s known to play extended sets, this takes me across many genres, so it makes complete sense to create sub-labels to focus on these specialist markets and create some continuity
On the latest Psy Trance imprint JOOF Mantra, John explained:
JOOF Mantra will take over from where JOOF V.2 left off, creating an official stamp to the Psychedelic wing of JOOF. Many people won’t know that JOOF is no stranger to the Goa/Psy scene. 18 years ago JOOF Recordings was born as the brother label to (esteemed early Goa label) Transient records, this being the original home of Astral Projection, Cosmosis, Vibrasphere, Human Blue and more. The exact same team are still working at JOOF and have come full circle to fully focus on yet again bringing a unique forward thinking approach to Psy Trance. This is the new Transient!
The label officialy commenced operations with the release of a full-length artist album from UAE-based producer Moon Tripper. Having kick-started his career in 2014 on Ovnimoon Records, Brad Ashtar first brought his sound to JOOF’s door with last year’s ‘Pagoda’. Hot on the heels of the ‘Ancient Space’ long-player will be new EPs from a host of psy-eminence, including Satinka, Liquid Sound and Manifester.
Here’s a set of previews of what you can expect from JOOF Mantra:
Elaborating on JOOF Aura, John 00 Fleming said:
My Deep mixes on my Global Trance Grooves radio show have become a monthly ritual for thousands with ‘The Deep mix’ becoming a world renowned brand in its own right, with a cult following. It makes complete sense that JOOF has this specialist department to fully concentrate on ‘Deep Mix’ Esq. music, as this is where my heart truly lays. Our deep releases have already gained support from some of the greatest DJs on the planet; Guy J, Hernan Cattaneo, Nick Warren and more. JOOF Recordings will keep doing its thing, concentrating on high quality Trance music.
For a better idea on what to expect from JOOF Aura, check out this minimix:
2016 sure promises to be an exciting time for the JOOF family of artists and record labels as the expansion of the label promises to deliver even more quality Trance music from across the entire spectrum of Trance! If you’ve been a fan of the sound of JOOF, exciting times are ahead!
For more information on the fresh-for-2016 JOOF label set-up, head over to the label group’s new website at joof.co.uk